Software driven Innovation,
the core-competence of the
High Tech Software Cluster
The High Tech Software Cluster (HTS Cluster) is an initiative of Brainport Development.
Under the general banner of ‘ Software driven Innovation ‘, the HTS Cluster strives for a better recognition of the contribution which software makes.
Getting ready for Generation Z
Until the 1960’s, innovation has merely been a hardware thing.
In the past six decades, the role of software has increased more than the average decision-maker is aware of. (!)
We must look ahead:
The future generation of decision-makers is now at college.
This means that we have a short time to act before these Generation Z people are streaming into the business.
HTS Cluster will use the theme of Software Driven Innovation to:
- share knowledge,
- bring experts together and, more importantly,
- bring the knowledge to the market. (and vice-versa)
The practical execution of the theme consists of two major investments:
HTSCluster Brings the knowledge to the market
- HTS Cluster is very proud to be present on the Brainport Industries Campus (BIC)
HTS Cluster brings the market to the knowledge
- HTS Cluster embraces the principles of Inbound Marketing to bring the market to the knowledge.
We practice what we preach: by nature, the whole system of Inbound Marketing is a software driven innovation.
Want more information on Inbound marketing as a tool to generate business by sharing knowledge?
Or more basic: Why Inbound Marketing?
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Research paper on Software driven Innovation.